Darcy promoted to Senior Vice President; Cromwell named vice president
NHRA has announced the appointment of Gary Darcy to senior vice president, marketing, effective immediately. In addition, Glen Cromwell was promoted to vice president, national event marketing. In his new capacity, Cromwell will report directly to Darcy and also will serve on NHRA's management team.
Darcy, who played a major role in NHRA's recent recognition as the number one value in sports entertainment, joined the company in June 1998, and has been a key player in the management team leading the sport's marketing efforts for the last six and one-half years. Prior to joining NHRA, Darcy specialized in consumer packaged goods marketing. He spent eight years with specialty health care company Allergan Inc., where he worked in marketing and sales. Before Allergan Inc., Darcy worked in marketing for M&M Mars, Inc.
"Gary has played a significant role in NHRA's strategic direction and has been instrumental in marketing the sport into the mainstream while developing marketing and sponsorship programs to assist in the growth of our sponsor client base," said Tom Compton, president. "He has grown national events, led the launch of NHRA's sport compact series, and spearheaded the development of member track and sportsman racing programs."
Cromwell has been with the NHRA since 1997, first as the Division 7 Director and most recently serving as director of national event marketing. In his new position, Cromwell will be responsible for national event planning, advertising and promotion, on-site event marketing execution, fan entertainment, corporate hospitality/Top Eliminator Club, the NHRA Youth and Education Program, national event space planning and the NHRA Contingency Program.
"Since joining the marketing department in 1999, Glen has continued to assume greater responsibility and played a key role in improving national event marketing operations and entertainment," said Compton. "He has ensured our sponsor clients achieve the highest level of satisfaction and his insight and experience will be a strong addition to the management team."
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