CARQUEST Auto Parts NHRA Winternationals
Yates ready for big start with new car
Pomona, prerace: Its' lightning speed fast, too hot to handle, yet so cool it has to wear shades -- enter Jim Yates Racing’s new Pontiac GXP Pro Stock car -- the Wiley X Eyewear Sunglass Machine.
The creative tour de force/speed demon will make its debut on Feb. 7-10 at the 48th annual CARQUEST Auto Parts Winternationals in
Designing the new custom painted GXP involved an enormous investment in time, beginning approximately 17 months ago, and resources on behalf of Wiley X, Pontiac and GM Racing. The final racing product combines sleek, sporty, aerodynamic features that closely resemble the racecar's Pontiac GXP showroom counterpart but with a very bold new paint job.
"We are truly excited about the evolution of our marketing partnership with Wiley X Eyewear,” Yates said. “The exciting new graphics on our recently unveiled Pontiac GXP Wiley X Sunglass Machine is the next step in our mission to really get the fans fired up about High Velocity Protection and 200-mph shades."
No stranger to exciting a crowd, Jim Yates Racing is a top-notch, race team in the NHRA. Over the past 17 years, Yates has won two POWERade Pro Stock Championships, finished in the top-two five times, the top-five eight times, and the top-10 a total of 14 times. He has won 25 NHRA national events, finished runner-up at an additional 33 events, and captured 29 poles. Behind the wheel of the new Wiley X Sunglass Machine, 2008 should prove to be yet another successful year for Jim Yates Racing.
“We are thrilled with the outcome of the new 2008 Wiley X Sunglass Machine: the sleek, edgy design is the perfect on-track representation of the Wiley X brand,” said Myles Freeman, Vice President of Sales at Wiley X Eyewear. “Our partnership with Jim Yates over the past year has proved to be a great success and we look forward to continuing to expand our relationship. Jim Yates has the Wiley X Sunglass Machine Team moving in a direction that is sure to help further develop Wiley X branding for our dealer network around the country."
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