NHRA official sponsors
Full Throttle is the title sponsor of NHRA’s marquee touring series and sponsor of the Full Throttle NHRA Pit Crew Championship, which recognizes NHRA pit crews in each of the four Professional racing classes. Full Throttle features a tropical citrus taste and is packed with the fuel energy-drink lovers crave, including caffeine, taurine, niacinamide, and vitamins B-6 and B-12. Full Throttle can be found at convenience stores and is available in other retail locations. Packaged in 16- and 24-ounce black cans and featuring an intense red and yellow logo with protruding flames, Full Throttle stands out on store shelves and at the racetrack.
POWERade combines carbohydrates with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities. POWERade was first launched in the United States in 1990 as a fountain drink and relaunched in 2001 with a new extended line of products. The new POWERade formula includes B vitamins, which play a key role in energy metabolism. POWERade is sold in more than 45 countries around the world -- key markets include Australia, Canada, Korea, New Zealand, Mexico, South Africa, and the United States.
Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was registered as a trademark in 1887, and by 1895, Coca-Cola was being sold in every state and territory in the United States. In 1899, the company began franchised bottling operations in the United States. Today, you can find Coca-Cola in virtually every part of the world, and The Coca-Cola Company has more than 230 beverages in its portfolio.
Dasani is the official bottled water of NHRA. Dasani is purified, noncarbonated water enhanced with minerals for a pure, fresh taste. It's Coca-Cola North America's first bottled water - sold in the United States and Canada since 1999. Packaged in recyclable light-blue tinted bottles, Dasani is also enjoyed in the Cayman Islands and Dominican Republic. With an emphasis on health and wellness, Dasani's advertising campaign -- Treat Yourself Well. Everyday -- features music from R&B bands and emphasizes the emotional and physical gratification that a healthy lifestyle provides. Dasani is sold in a special 12-ounce plastic bottle that can be dispensed from 12-ounce-can vending machines and is featured on innovative underground advertising on tunnel walls in Atlanta's transit system.
Army is a proud partner of NHRA. As a partner, the Army is involved in the NHRA Youth & Education Services program. The NHRA YES Program presented by the U.S. Army is devoted to educating students on the wide range of careers in NHRA. To further extend the Army's involvement in the sport, the Army recruited Tony Schumacher to drive the Army Top Fuel dragster. When "the Sarge" isn't on the track, he visits schools in each race market to interact with students and speak with them about teamwork and the Army.
Budweiser, the official beer of NHRA, also supports the NHRA POWERade Drag Racing Series as a team backer in the longest team-sponsor association in the history of the sport. Kenny Bernstein first bannered Budweiser on his Funny Car, and the company moved with him when he switched to a Top Fueler, now driven by his son, Brandon.
For more than 80 years, Caterpillar Inc. has been making progress possible and driving positive and sustainable change on every continent. With 2007 sales and revenues of $44.958 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines. The company also is a leading services provider through Caterpillar Financial Services, Caterpillar Remanufacturing Services, Caterpillar Logistics Services, and Progress Rail Services.
Fram is the official filter of NHRA, the primary sponsor of Cory McClenathan as driver of the Fram Top Fuel dragster, and the title sponsor of the Fram Autolite NHRA Nationals, an NHRA Full Throttle Drag Racing Series event at Infineon Raceway in Sonoma. In addition, Fram is an active associate sponsor for many NHRA Professional teams, including that of 14-time NHRA Funny Car world champion John Force. Fram also participates in NHRA's lucrative contingency program.
Goodyear is the official tire of NHRA. Drivers in the NHRA’s Top Fuel and Funny Car divisions depend on Goodyear’s innovative technologies to get them to the finish line. Goodyear uses similar innovations to produce high performance products like Eagle featuring ResponsEdge Technology to help you get to your finish line. Visit your local Goodyear retailer or www.goodyeartires.com to learn more about the latest advancements in Goodyear high-performance tires and how Goodyear can help you “Get There.”
GMC Truck again serves as official truck of NHRA, which uses a full range of light-duty GMC trucks on its famed NHRA Safety Safari presented by AAA track service and emergency crew; light- and medium-duty trucks for transporting timing, maintenance, and safety equipment; and utility vehicles at all Full Throttle events.
Harley-Davidson, the only major U.S.-based manufacturer of motorcycles, is the official motorcycle of NHRA and the presenting sponsor of the popular NHRA Sportsman Motorcycle Series. Harley-Davidson Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Co., Buell Motorcycle Co., and Harley-Davidson Financial Services. Harley-Davidson Motor Co. produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Co. produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and their retail customers.
The Hurst Jaws of Life is the official rescue tool and official supplier of NHRA. Hurst logos are prominently displayed on trucks and trailers of the NHRA Safety Safari presented by AAA, long considered the premier safety crew in all of motorsports, providing support in the event of an emergency.
Lucas Oil Products, a worldwide leader in the production of oils, greases, and additives, sponsors the NHRA Sportsman Drag Racing Series and is the official oil of NHRA. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, greases, and problem-solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry.
MainGate Inc. is the official event merchandising company of NHRA. Since its founding in 1963, MainGate's primary activity has been the coordination of event merchandise sales and marketing for NHRA. MainGate has manufactured and sourced headwear, apparel, and novelties bearing the NHRA brand image for more than 40 years. Today, MainGate owns and operates the NitroMall store and several merchandise trailers that travel to all 24 NHRA Full Throttle events, as well as NitroMall.com. To see all the exciting NHRA-licensed products offered by MainGate online, log on to NitroMall.com.
Motel 6 is the official motel of NHRA. Motel 6 offers the lowest price of any national chain at more than 900 locations across the United States and Canada. Standard amenities at all locations include free local phone calls, no long distance access charges, free morning coffee, data ports, and cable channel line-up with premium channels including HBO, ESPN/ESPN2, and CNN. Most locations offer wi-fi, swimming pools, truck parking and guest laundry facilities and pets are always welcome at no charge. “We’ll leave the light on for you.”®
Since 1898, Okuma, the official machine tool of NHRA, has provided unparalleled solutions for manufacturing needs. As a world leader in CNC (Computer Numeric Control) and machining technology, every machine tool is built and matched for accuracy, rigidity, and performance. Okuma achieves this by Mechatronics, the blending of mechanical and electrical components for optimal performance. Okuma designs and builds all the core components of a machine tool, including the drives, encoders, motors, and controls, along with its turrets, spindles, and tool changers. Okuma and its distributors offer a full line of machine tools, including CNC lathes, vertical and horizontal machining centers, grinders, double columns, and wheel machines.
Phoenix Custom Apparel is the official uniform of NHRA. Phoenix Custom Apparel is a self-contained apparel manufacturer with a superior, experienced staff to take a customer's needs from concept to physical reality. Located in a 20,000-square-foot office-warehouse building in Denver, its art-design, digitizing, pattern-making, cutting, embroidery, and sew-line personnel constantly prove that they live up to their "If you can imagine it, we can make it" slogan.
Pontiac made its debut as official car of NHRA in 1996. Pontiac vehicles are featured at pre-race media events, customer-appreciation functions, and all pre-race activities.
Prestone is the official antifreeze/coolant of NHRA. Prestone is the number-one-selling antifreeze/coolant in the United States. Its patented Dual Action Formula provides superior quality protection for all automotive cooling systems. In addition to providing protection from -84 degrees F to 276 degrees F, Prestone antifreeze/coolant protects cooling-system metals from rust and corrosion, including the thin, lightweight aluminum in many newer radiators. Prestone is also an associate sponsor of 2007 NHRA Funny Car world champion Tony Pedregon. Prestone Products Corp. has been manufacturing antifreeze/coolant for 80 years, and the Prestone brand name has become synonymous with antifreeze and quality performance.
Racing Electronics, a leader in providing radio-communications products to the motorsports industry, is the official radio communications company of NHRA, its five owned and operated drag racing facilities, and the NHRA Safety Safari presented by AAA.
Racing Electronics Inc. supplies handheld radios, headsets, mobile units, ancillary products, base radios, antennas, on-site setup, and support for the NHRA Full Throttle Drag Racing Series national events and the NHRA Lucas Oil Drag Racing Series divisional events.
Ringers Gloves, official gloves of NHRA, also is the title sponsor for the lucrative race-within-a-race bonus program for NHRA Full Throttle Pro Stock Motorcycle competitors, the Ringers Gloves Pro Bike Battle at the Mac Tools U.S. Nationals. Ringers Gloves, with headquarters in Moorpark, Calif., is a leading manufacturer of high-end, task-specific gloves, SFI Spec 3.3/1, 3.3/10 racing gloves, UnderX flame-resistant undergarments, and rdigs pit boots.
Sioux City Truck and Trailer, in Sioux City, Iowa, is the official heavy-duty truck dealership of NHRA. Sioux City, "home of service excellence," caters to the needs of the owner-operator and always carries a large inventory of new and used trucks.
Summit Racing Equipment, an industry leader in the distribution of auto racing parts and equipment through catalogs and the Internet, is the series sponsor of the NHRA Summit Racing Series and the official high-performance source of NHRA. Summit Racing's other NHRA involvement includes sponsorship of the SummitRacing.com NHRA Nationals in Las Vegas, the Summit Racing Equipment NHRA Southern Nationals in Atlanta, and the Summit Racing Equipment NHRA Nationals in Norwalk.
The company also supports Greg Anderson, Jason Line, Warren Johnson, Kurt Johnson, and Larry Morgan in Pro Stock, Tim Wilkerson and Jeff Arend in Funny Car, and Doug Kalitta in Top Fuel.
VP Racing Fuels, the official racing fuel of NHRA, has been making fine fuels for motorsports since 1975 and has fueled champions in every eliminator. VP also is a contingency sponsor.
WyoTech is a division of Corinthian Colleges Inc., one of the largest postsecondary education companies in North America. With six U.S. campus locations, WyoTech offers degree and diploma programs in automotive, diesel, motorcycle, collision, and watercraft technology as well as construction trades. Campus locations are Blairsville, Pa.; Daytona Beach, Fla.; Fremont, Calif.; Laramie, Wyo.; Sacramento, Calif.; and Long Beach, Calif. For complete description and enrollment information, log on to www.wyotech.com or call 888-577-7559.
2008 contingency sponsors